The Marketing Technologist: The Marketing role in a digital age In this blog, posted almost a year ago by Gerard van den Bogaart, Read more
Innovation
It is apparent that we are going through a significant shift in the B2B marketing ecosystem. Once upon a time, Read more
I’ve been hearing the phrase: ‘The Modern Marketer is part scientist, part creative’ for quite some time now, but what does Read more
Episode 3: Creativity in B2B – our top 6 campaigns from the industry With special guest, Creative Director; LJ Spencer, Read more
A few Saturdays ago, I did something I’ve never done before. I attended a Codethecity event. Why, you may ask? Read more
Why does the most with-it collection of individuals inside corporations fall behind in their way of working? Marketing departments talk Read more
Sweaty palms. Stiff business suits. Powerpoint presentations that took weeks to build. You’re on the clock, trying to convince that Read more
You know them… outdated companies that have no intention of wanting to change until revenues and profits are seriously decreasing. Read more
If a service or product launch is at the centre of your communications strategy, and if you haven’t found your Read more