Thanks to our partner BBN Netherlands for this infographic. Header photo by rawpixel.com on Unsplash Read more
Content Marketing
The new EU Privacy Policy ( GDPR) will affect the life of many marketing organizations by spring next year. The regulation will enter Read more
In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend. Historically, when balance Read more
INTRODUCING B2B TV… Under the Influence is BBN UK’s first B2B TV show produced to get us all thinking about Read more
A college professor once taught his students a lesson by serving them chocolate cake. With his bare hand, he scooped Read more
There were two cows in a field. One said “moo”, the other one said, “I was going to say that!” Read more
To state the bleedin’ obvious, our world is digital now. People live online these days. That’s where conversations take place. Read more
One of my criticisms of B2B marketing is that it is still too dominated by old-school, US-style thinking – product-driven Read more
Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the Read more
BBN UK, recently invited content marketing strategist John W. Hayes into our offices to explain his views on the subject and share Read more
