The new EU Privacy Policy ( GDPR) will affect the life of many marketing organizations by spring next year. The regulation will enter Read more
Content Marketing
In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend. Historically, when balance Read more
Read more...INTRODUCING B2B TV… Under the Influence is BBN UK’s first B2B TV show produced to get us all thinking about Read more
Read more...A college professor once taught his students a lesson by serving them chocolate cake. With his bare hand, he scooped Read more
Read more...There were two cows in a field. One said “moo”, the other one said, “I was going to say that!” Read more
Read more...To state the bleedin’ obvious, our world is digital now. People live online these days. That’s where conversations take place. Read more
Read more...One of my criticisms of B2B marketing is that it is still too dominated by old-school, US-style thinking – product-driven Read more
Read more...Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the Read more
Read more...BBN UK, recently invited content marketing strategist John W. Hayes into our offices to explain his views on the subject and share Read more
Read more...Okay, while you might not be able to eat these yummy ‘top tips’. We think you’ll find them deliciously useful. Read more
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