We carried out an in-depth research of our B2B agency partners and asked them to identify the most significant influences Read more
Collaboration
The strength of the extended enterprise I have become convinced that a purely transactional relationship, between client and agency, limits Read more
Choosing the right agency in a market where there are an over-supply and an increase in the complexity of marketing Read more
London & Paris – Yves Romestan is appointed VP, Director of Global Development, BBN – The world’s B2B agency. Alongside Read more
Having read numerous reports and articles over the last six months about how agencies are winning new business, there is Read more
The furthest two people can physically be from each other on Earth is about 12,450 miles (20,036 km), but digitally Read more
Before deciding what key differentiators are going to lead to success, we first need to understand what our clients are Read more
To be competitive and retain client loyalty agencies once claimed to offer a complete integrated one-stop-shop solution, and at one Read more
Change is a rich, popular topic. It happens to all of us on many levels; it’s universal. Marketers, especially, are Read more
Recent research has suggested that professional service businesses that are high-growth companies are three times more likely to have a Read more