President of Bader Rutter, David Jordan shares his thoughts on the potential of AI in marketing agencies, how it can complement human creativity, and how it can help identify new growth opportunities. Read more
business to business
If the CMO is to succeed with data-driven marketing communication, they need to jump wholeheartedly into digital change. Read more
Numbers tell, but stories sell. In this article, we learn how storytelling works and how to use it to attract the attention of new customers, retain existing ones and increase trust in your brand. Read more
B2B CMO needs to prioritise long-term brand building rather than short-term measures to gain market share, lasting growth, and reach their goals. Read more
Organisations often start ABM without proper research, and insights and are not getting results. Learn how customised research reports can help marketers get the best out of their ABM campaigns. Read more
Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, invests heavily in data-driven marketing to increase customer satisfaction. Andre Thue from BBN Norway finds out how Lunde is paving the way for CMOs Read more
Centric joins BBN as a new agency partner with offices in the US, Middle East and Pakistan, headquartered in Dubai, UAE. The digital marketing agency helps strengthen the partnership’s technical offerings.
Here are some tips and thoughts from Tor Wallin Andreassen, Research manager, professor and founder of the Norwegian Customer Barometer, on what it takes to succeed as a marketing manager in a B2B company. Read more
Bader Rutter, BBN’s largest partner agency in the U.S. and the No. 1 U.S. B2B marcom agency, has launched a new full-service location in Chicago to keep pace with the firm’s fast-growing food and beverage practice. Read more
To stand out, we must do things that make the audience take action. Marketers need to put quality over quantity, especially in B2B, that, for decades, has focused on short-term measures to reach immediate goals. Read more
