Some don’t think that branding matters in B2B markets. They say that B2B decision makers are logical beings immune to Read more
Branding
My last blog was about the big long idea. The B2B idea spans across mind space, media space, and time. Read more
Nowadays, much more of our reputation is affected by what is said about us! In business, this means that 80-90 Read more
You know them… outdated companies that have no intention of wanting to change until revenues and profits are seriously decreasing. Read more
“Your smile is your logo, your personality is your business card, how you leave others feeling after an experience with Read more
If a service or product launch is at the centre of your communications strategy, and if you haven’t found your Read more