Yes, another list of marketing trends! Just what you were waiting for, right? Well, I don’t mean to dampen your Read more
BBN
Client satisfaction plays a unique role in the way in which a business operates and ultimately prospers. Richard Thomas, Managing Read more
As Marketing Automation becomes best practice within B2B organisations as an effective and efficient way to amplify leads and nurture Read more
Fundamentally the business model has been the same for decades in just about every agency. However, there are the market Read more
The whole agency world is starting to shake-out with many highly successful agency businesses deciding that you have to specialise Read more
We carried out an in-depth research of our B2B agency partners and asked them to identify the most significant influences Read more
The strength of the extended enterprise I have become convinced that a purely transactional relationship, between client and agency, limits Read more
With digital marketing, the consumer is in charge. As marketers, we, therefore, juggle daily with tools and channels such as Read more
Choosing the right agency in a market where there are an over-supply and an increase in the complexity of marketing Read more
London & Paris – Yves Romestan is appointed VP, Director of Global Development, BBN – The world’s B2B agency. Alongside Read more