A college professor once taught his students a lesson by serving them chocolate cake. With his bare hand, he scooped Read more
BBN
Lets be honest, we have all started business social media channels with the best of intentions only to find ourselves Read more
There were two cows in a field. One said “moo”, the other one said, “I was going to say that!” Read more
Imagine the following: After a methodical and thorough process, you have decided on a differentiated, emotional, strategically grounded recruitment campaign. Read more
Since the advent of Social Media, there is a growing move within B2B-centric businesses to act more like a person Read more
To state the bleedin’ obvious, our world is digital now. People live online these days. That’s where conversations take place. Read more
Many of us may know a country — or even a set of countries — where we understand best practices Read more
WHAT IS A PERSONA? A user/design persona is a great way to represent the users who you are designing for. Read more
One of my criticisms of B2B marketing is that it is still too dominated by old-school, US-style thinking – product-driven Read more
CX, or Customer Experience, is a term that has been bandied around a lot lately. A good thing in itself, Read more
