Since the advent of Social Media, there is a growing move within B2B-centric businesses to act more like a person Read more
BBN
To state the bleedin’ obvious, our world is digital now. People live online these days. That’s where conversations take place. Read more
Read more...Many of us may know a country — or even a set of countries — where we understand best practices Read more
Read more...WHAT IS A PERSONA? A user/design persona is a great way to represent the users who you are designing for. Read more
Read more...One of my criticisms of B2B marketing is that it is still too dominated by old-school, US-style thinking – product-driven Read more
Read more...CX, or Customer Experience, is a term that has been bandied around a lot lately. A good thing in itself, Read more
Read more...Marketers Should Be Architects “No person who is not a great sculptor or painter can be an architect. If he Read more
Read more...Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the Read more
Read more...One of the toughest aspects of conducting a B2B research study is securing the support of a hard-to-reach target audience. Read more
Read more...Looking for insight on franchise marketing? Patti Laine, President of BBN Canada (Franchise), shares her expertise and advice with Canadian Business Franchise Read more
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