Challenge
Reaching CMOs of multinational brands who control seven and eight figure sponsorships is impossibly hard. If you’re a small market sports team, it’s harder still, even for the white-hot Milwaukee Bucks.
But the team needed a new sponsor for their jerseys, so we had to find a way to grab these brand leaders’ attention.
Solution
We custom designed Giannis Antetokounmpo’s size 16 Nikes to showcase over two dozen global brands, then hired a sneaker artist to bring each one to life.
We placed the shoes and a branded jersey into laser-engraved wooden boxes featuring small video screens telling our story. And they got all the right people talking.
Results
The branded boxes started multiple conversations between brands and the team.
While Motorola took the jersey patch sponsorship, the Bucks also signed additional non-jersey deals totaling nearly one million dollars.
Ultimately, this was an incredibly beautiful and inventive direct mail piece that produced remarkable results.
