THE CONTEXT
The leading manufacturer of stainless steel, Outokumpu is driven by innovation, focused on a circular economy, and targeted towards a world that lasts forever.
Bringing a global manufacturer’s marketing into the digital era and developing a measurable automated ecosystem to streamline processes and boost lead generation.
Outokumpu, the global leader in sustainable stainless steel, wanted to transform its marketing from traditional to digital, but lacked the tools and capabilities, needed.
They wanted to build a well-oiled marketing engine to reach the right buyer personas globally, generate leads, and make marketing both measurable and data-driven.
THE CONTEXT
We used marketing automation to improve campaign efficiency, crafting tailored multichannel programs with creative concepts and assets. This made sure each initiative was both effective and sustainable.
We also designed intelligent email nurturing flows, set up lead scoring systems, and created intuitive measurement dashboards. These tools meant Outokumpu could effortlessly track performance across channels.
THE RESULTS
Sales pipeline volume
Active nurturing programs
Unsubscribe rate
Luxid supported Outokumpu as it took a persistent, long-term approach to developing their marketing ecosystem, piece by piece.
Outokumpu’s digital transformation was driven by the objectives set in their sales plan; and adopting and utilizing marketing automation on a global scale has played a key part. Today, Outokumpu is one of the frontrunners of digital marketing in B2B manufacturing.
