Few industries are evolving as fast as Information Technology (IT) and Telecommunications (ICT). The explosive growth of digital devices, the cloud, automation and applications have opened the IT and ICT verticals to new brands, products, and markets.
To successfully market B2B products within the IT and ICT vertical requires that you know key vertical pain points, tie all conversations to demonstrating how your brand provides solutions to selected pain points, and target your communications activities towards securing opportunities to have these conversations with decision-makers.
