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ABOUT BluePanda

The world’s b2b agency in Iberia

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BluePanda is an European nearshore partner helping companies build and scale Marketing, CRM and AI capabilities by building teams and streamlining CRM and Marketing solutions.

We combine strategic expertise with hands-on delivery, enabling organizations to move faster, reduce risk, and maintain full control over their operations. Working at the intersection of CRM, data, and AI, BluePanda integrates seamlessly into client teams from initial design to implementation and ongoing run, support and optimization.

Our approach blends technical expertise with business understanding, ensuring solutions are not only built, but adopted and delivering impact.

Originated in Portugal, with strong roots in Belgium, BluePanda offers the best of both worlds: European cultural alignment combined with scalable, high-quality nearshore talent.

Clients benefit from real-time collaboration, flexible capacity, and predictable delivery models as well as our vast experience in different solutions, sectors and regions.

BluePanda supports organizations across industries including automotive, retail, healthcare, energy, hospitality, and digital-first businesses.

We specialize in CRM platforms, marketing automation, data integration, and AI-driven solutions that improve performance across sales, marketing, and operations.

As part of the BBN global network, BluePanda extends its Iberian footprint and capabilities with international strategic expertise while remaining a trusted execution partner in Europe.

Together, we help clients combine global vision with local delivery at scale.

KEY PEOPLE

Jo Smets
Founder & CEO
Jo is a forward-thinking leader focused on helping organizations increase practical business value, committed to keeping businesses ahead of the curve through innovation, continuous learning, and strong execution. He is passionate about combining technology with human potential to take faster and better decisions and create valuable solutions. His experience lays in accelerating digital transformation, building teams and improving operations across borders.
Bruna Moreno
Team Lead & Coordinator
Bruna Moreno is an experienced Scrum Master and Team Manager, focused on enabling cross-functional teams to deliver business value through agile practices. Since 2018, she has led international projects, coordinating multiple teams across time zones and managing complex stakeholder environments. At BluePanda, she oversees client projects while supporting internal innovation initiatives, as well as coordinates cross-team efforts.
Rui Catita
CRM Team Lead
Rui builds marketing engines fueled by high-octane data. With a career rooted in the technical trenches of CRM architecture—spanning global projects in Dubai, Istanbul, and Portugal —he understands that great marketing automation is only as strong as the data foundation beneath it. Rui bridges the gap between complex backend systems and front-end customer journeys. He doesn't just automate emails; he architects entire ecosystems where CRM and Marketing work in perfect harmony to drive growth. Whether he's leading a cross-functional team or diving into code to solve a technical hurdle , Rui’s mission is to turn "big data" into "big impact" for his clients.
Rita Silva
Marketing Team Lead
Rita is a Marketing Manager and Marketing Automation Functional Specialist with over seven years of experience in marketing automation and strategic execution. She has extensive expertise in designing and orchestrating complex automation logics aligned with business goals, ensuring marketing operations support broader organizational strategy. Alongside this, she leads a multidisciplinary marketing team delivering projects across social media, content creation, communication strategies, websites, SEO/GEO, and automation platforms.
Sofia Marreiros
People Management
Sofia works across People & Operations, supporting day-to-day HR and operational activities. She collaborates closely with the CEO and leadership team, contributing to recruitment processes, internal initiatives, and the overall employee experience. With a background in HR, Sofia brings a structured and detail-oriented approach to her work, supporting teams while helping ensure a smooth and positive day-to-day experience across the company.

CASE STUDIES

SOME OF OUR GLOBAL CLIENTS

CONTACT US

For new business or general enquiries please contact:

commercial@bluepanda.pt

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