Transforming Insights into Growth for an Alternative Energy Pioneer

BACKGROUND

A rising star in the alternative energy sector found itself wrestling with scattered insights collected by a diverse team over time. With ambitious commercialization and marketing goals, they needed to validate this raw information—gathered from multiple industries and personas—and turn it into something meaningful. The stakes were high: their business development and marketing efforts depended on clear, actionable insights to steer them in the right direction

APPROACH

BBN | Agency X engaged Business Brainz as an insight partner to deep dive into researching key industries and crafting profiles of six high-potential personas that could become Amogy’s primary targets. The data, information and insights we provided were far from just numbers—they became the bedrock of two collaborative workshops that BBN | Agency X executed with a lead partner- Luxid(BBN Finland) and supporting partners- MarketLogic (BBN LATAM) and Eleius(previously BBN France).

In these workshops, we worked alongside the client’s core team, evaluating the insights we gathered. Together, we kept what aligned with their strategic ambitions, discarded what didn’t, and sharpened the rest into precise positioning frameworks. This process resulted in carefully crafted strategic positioning, campaign and sales documents, which served as business development and marketing touchpoints for their growth journey.

Results

Our approach delivered more than just insights—it set the company on a clear, sustainable path forward:

Laser-focused targeting: Validated personas now guide their communication strategies, ensuring they engage the right audience.
Sales & campaign-ready tools: Robust business development and marketing materials keep their teams aligned and campaigns running smoothly.
Discovered new opportunities: Our research revealed hidden industries with strong potential, sparking fresh commercial avenues.
Informed strategic pivot: The insights helped reframe their commercialization ambitions, showing where the future of their business truly lies.

Since October 2023, the start-up has harnessed these insights to hit key milestones, using them as a compass to navigate its early business development and marketing goals. With a sharper focus and a broader perspective on market opportunities, they’re now primed for their next leap forward