Helping to drive a more powerful, unified agency is the task of BBN Central and executive board.  Our executive board is comprised of experienced directors from BBN partners around the globe.

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Annette Fernandes-Poyser
Executive Director
BBN Central
+971 50 550 2197

Annette joined BBN Central as a full time dedicated Executive Director. With over 22 years marketing experience working in agencies and on the client side, Annette manages BBN’s general day-to-day operations and helps streamline the agency’s communications.

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Clif Collier
Executive Chairman
BBN Central
+33 6 74 11 76 59

As chairman of BBN, Clif is responsible for driving the development of the vision and strategy for BBN. His experience in building an agency business into an international group specialising in oil & gas has been invaluable in understanding the cultural and operational challenges that face companies in delivering across borders and continents.

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David Jordan
+1 262 784 7200

David is a Member of the Executive Leadership Team working alongside the CEO to manage daily operations. Focus is on business expansion, including new business growth, expanding the agency footprint in Chicago and increasing the scope of the agency’s strategic business and marketing offerings.

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Dennis Güth
Account Director Team Lead Digital Advertising
BBN Germany
+49 179 707 4542

Timing is one of Dennis Güth’s great strengths when it comes to developing and implementing cross-media campaigns with a focus on digital advertising and virtual events. For him, effective marketing is all about reaching the right people with the right message in the right environment. Dennis meets this challenge for customers like Adobe, American Express, BELLIN and MANN+HUMMEL .

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Gerard van den Bogaart
Managing Director
BBN Netherlands
+31 135 287 307

Gerard had 20 years working in both SME and corporate environments before taking over as managing Director of Referro. His corporate experience provides great value for clients as he is able to mix strategic insights and decisiveness in execution with only one goal in mind: to upgrade the effectiveness of the client’s marketing and sales processes.

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Jennifer macLennan
Regional Director, Europe
BBN UK Aberdeen
+44 1224 626288

Jennifer has worked at Fifth Ring since 2016, coming in as Head of PR before moving into client services and becoming the Regional Director for Europe. Before joining Fifth Ring, Jennifer worked as a journalist, up to Content Editor in a daily newspaper, before moving into PR with a public policy company, and finally to Fifth Ring.

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Marcelo Castro
BBN Mexico
+305 513 8980

Marcelo’s professional and academic experience has allowed him to learn from industry leaders such as Apple, Adobe & MasterCard. These experiences have allowed him to develop and execute effective marketing strategies across dynamic and complex business contexts.

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Pasi Voho
CEO - BBN Finland
BBN Finland
+358 50 3240 132

Professional snowboarder turned CEO and co-founder, Pasi has been committed as a leader since day one. Combining passion, expertise and genuine Nordic working culture, Pasi enables Luxid to deliver its B2B customers the success and data-driven results they deserve. As one of BBN’s longest-standing partners, their presence on our Executive Board is crucial.

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Richard Parsons
Managing Director
BBN UK London
+44 207 9522120

Richard was an early pioneer of digital marketing and started one of London’s first full service digital agencies in 1998. Since then, he’s continued to focus his career helping b2b, tech, mobile and Internet brands. He has over 18 years’ marketing and account management experience working with both blue-chip and start-up companies and currently provides strategic consulting and planning across all his agency’s clients.