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The world’s b2b agency in Spain & Portugal

Ulled, established in Barcelona in 1964 by Jesús Ulled, emerged as a trailblazer in public relations and below-the-line communications. In the 1980s and 90s, it gained recognition as Spain’s leading consultancy for an impressive 14 consecutive years. The agency has consistently served top Spanish & Portuguese companies with international operations and major multinationals in the Iberian region from its offices in Barcelona, Madrid and Lisbon. Over the past two decades, while maintaining its prowess as a communications consultancy, Ulled has significantly expanded its B2B marketing business, which is now the largest among its three divisions. Since 2015, Ulled has exclusively managed the business development for IMD, a premier business school located in Lausanne. Renowned for its international accolades, Ulled ranks among the top three agencies in Iberia, consistently maintaining this position over the last five years.

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Cristina Ruiz Cristina
Managing Director

Cristina is a specialist in corporate communication and branding. She has more than 20 years of experience in marketing, branding, and communication consulting for numerous national and international companies.

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Antonio Criado
Creative Director

After a period dedicated to archaeology and the design of exhibition spaces, he made the leap to marketing and communication. He has more than 10 years of experience in the creation of new brand territories and product launch campaigns. He is also the B2B Director of the agency.


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For new business or general enquiries, please contact:


T: +34 934 813 620