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The world’s b2b agency in London

True by name and by philosophy, they joined BBN in 2014, complementing existing BBN capabilities with their strong blend of strategy and creativity. The agency’s ethos is centred on working tirelessly to find the human truths that resonate most with B2B audiences and turning these into effective communications campaigns that stand out and deliver.

Their many accolades include winning some of the most high-profile industry awards, from the Grand Prix at the International B2B Marketing Awards, to ‘Most commercially successful campaign’ and the highly lauded ‘Best use of Creative’ award twice in the last four years. True was also proudly named ‘Agency of the Year’ in 2015 and 2017 at the Golden Bee Awards.

Combined with BBN, their unique structure, shared process and wealth of specialist knowledge means their international campaigns, from global brand awareness for EY to product launches and lead generation for Micro Focus, have been executed seamlessly throughout the world.


BBN Agency Page Richard

Richard Parsons
Founder / Managing Director / Head of Planning

Richard once turned down a copywriting job from CPB’s Chuck Porter to pursue a career in strategy. He started his career at Anderson & Lembke, the world’s largest B2B agency at the time and went on to become one of the early pioneers of digital marketing. He has spent over 20 years devising strategies across numerous business sectors. His proven track record of helping both blue chip and start-up companies has made him an agile creative thinker. He’s our super planner across all accounts.

BBN Agency Page Cos

Cos Mingides
Founder / Head of Client Services

Cos started out in PR for the music industry, something that comes across in his client centric attitude and his ability to tell a good story. He went on to apply his skills in a business development capacity for several pioneering digital and mobile agencies where he won and led production for large advertising accounts, including the likes of AMV BBDO and BBH. He brings his meticulous attention to detail to every client at True, with a keen eye on strategy, creative and performance.


AWS True Client Logo
Cisco True Client Logos Copy
Clyde and Co True Client Logo Copy
EY True Client Logo Copy
Micro Focus True Client Logos Copy
Miura Systems True Client Logos Copy
NCR True Client Logos Copy
Yell True Client Logos Copy


For new business or general enquiries please contact:

T: +44 (0) 207 952 2120