This report has been created to address some of the critical topics senior B2B marketers are currently deliberating. Experts from across BBN have shared their thoughts on branding, creative effectiveness, marketing technology and connecting with audiences.

We also talk to five of our industry specialists who give us their appraisal of their sectors in 2021.

This report will help you understand:

• Recognising the need for brand changes
• The importance of long-term brand building
• Using Martech to innovate content delivery
• Why marketing and sales can’t rely on a linear sequential process

Our industry specialists appraise the following sectors:

• Agriculture
• IT/Technology
• Energy/Oil & gas
• Healthcare
• Engineering