The Courageous Marketer: Creativity leads to better results

There’s a creative crisis in B2B. The positive news is it takes very little to stand out in B2B or to rock the boat and create a response in a category saturated by the same creative messages and bland concepts.

System1’s ad-ratings database found that 75% of B2B ads fail to drive meaningful growth and score only one star on their five-star spectrum. Once again, it’s all about balance. The buyer’s journey is complex, but you can assure them that they’re not making a costly mistake through emotional brand-building and rational financial evidence. Connection is at the core of all of our interactions as people. B2B purchases aren’t so different.

Read our free e-book to explore the creative topic within B2B marketing and how being more creatively courageous and bold can lead to far better marketing ROI.

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