BBN - Wob ( Germany - Viernheim )

ABOUT wob

The world’s b2b agency in Germany

wob has been a BBN partner for the German-speaking market since 1988. Based in the Rhine-Neckar area and Stuttgart, they are an independent B2B agency shaping brand experiences for national and international clients for over 50 years.

As The Experience Architects, wob merges data, technology, and creativity to create impactful customer experiences that drive business success. With a team of over 100 specialists across strategy, consulting, creative, content, campaign, analytics and tech, they create solutions that inspire engagement and support sales teams effectively.

wob’s interdisciplinary approach allows them to tailor teams to specific client needs, ensuring measurable impact, brand awareness and sustainable business growth in an increasingly digitized and complex B2B world.

KEY PEOPLE

Matthias Specht

Chief Executive Officer

Matthias is an expert in digital marketing and cross-media campaigns. His focus is on lead management as well as content marketing. During his 20-year career as a strategic advisor, he has worked with brands like SAP, E.ON, SAS, Henkel and Hermes Europe and has extensive experience in a variety of projects. In his spare time, he teaches Branding at Heilbronn University of Applied Sciences.

Dennis Güth

Chief Growth Officer

Dennis Güth is a passionate marketer who wants to prove the importance of modern marketing by increasing its business relevance and placing even greater emphasis on a consistent customer experience. In his view, success is determined by a company's ability and willingness to innovate, the creativity of the campaign(s) and whether it succeeds in creating differentiating experiences. He has now gathered 18 years of B2B experience for and with clients such as Adobe, American Express, Bauhaus, Freudenberg, MANN+HUMMEL and Neoperl.

Carola Hecker

Executive Account Director

Carola’s expertise is in integrated communication, from Corporate/Employer brand definition to implementation across all channels and geographies. With Germany being a highly export-driven market, she has been involved with many of BBN’s international client accounts.

Roland Rudolf

Chief Creative Officer

Roland is responsible for developing the creative product of the agency in its entirety. Over the course of his career, he worked for several top agencies including WPP, McCann, Publicis, and Cheil. His client portfolio includes Deutsche Telekom, Deutsche Bank, General Motors, L’Oréal, Lufthansa, Renault, Samsung, Siemens, Toyota, and many other exciting brands. His work was decorated with many significant awards including Cannes Lions and he received honors from the Art Directors Club, the London International Festival, the New York Festival, D&AD, Eurobest, and Clio. He is a member of the Art Directors Club and the International Academy of Digital Arts and Sciences.

CASE STUDIES

Knowing What Counts

Best Account-Based Marketing Program

Digital Experience platform and events

Online Events

SOME OF OUR GLOBAL CLIENTS

CONTACT US

For new business or general enquiries please contact:

dennis@bbn-international.com

T: +49 172 63 14 228

THE WORLD IS WAITING

If you have international marketing needs, a brief you’d like to run by us, or just fancy a chat about a particular challenge you’re facing, we’re all ears and happy to help.

This is B2B without Borders.
This is BBN.

KNOWLEDGE IS POWER

Keep it coming.
You can unsubscribe at any time.