Marketing is in the midst of unprecedented change, where marketing and sales integrate even more tightly. The glue in this change is data, which breaks silos, adds efficiency and enables new value creation for clients. Luxid combines all data-based marketing services under one roof and brings clarity, strategic direction and data-driven activities in an environment that can otherwise feel complex. Our goal is to be among the top players in data-driven marketing in Europe as well as one of the most popular employers in marketing in Europe.

Susanna is one of the founders of Luxid and the COO for Luxid Group Finland operations. That includes a strong focus on the company’s key competences that build up the end-to-end offering that Luxid can provide to its customers. Susanna loves good marketing and knows how to do it. “I think the definition of good marketing is simple: it supports sales and helps to make money. Technology combined with insightful strategy and clever creativity allows marketers to truly focus on generating more business.

With more than three decades of experience as a consultant and senior leader, Lee began his career as an engineer before moving into business development roles in financial services and the technology sector. ”I’m proud of my track record of successfully delivering omnichannel marketing campaigns and digital ecosystem solutions for many of the world’s most respected B2B/B2C brands—which leaves me with a huge passion to work with more.” Lee and his team work with mid-size and enterprise B2B clients in every sector to help them simplify digital technology, activate effective digital marketing, and streamline digital operations. Lee’s role is to ensure consistently excellent delivery across Luxid’s accounts and to build and maintain a best-in-class team.