IT and Telecommunications

Few industries are evolving as fast as IT and Telecommunications (ICT). The explosive growth of digital devices, the cloud, automation and applications has opened the IT and telecom vertical to new brands, products, and markets.

To successfully market B2B products within the ICT vertical requires that you know key vertical pain points, tie all conversations to demonstrating how your brand provides solutions to selected pain points, and target your communications activities towards securing opportunities to have these conversations with decision-makers.

The following technologies and trends will affect the ICT market in the next ten years:

  • Mobility
  • Cloud computing
  • Big data analytics
  • Social media technologies
  • Internet of Things (IoT)
  • IT security