hexagroup lock up

The world’s b2b agency in Houston

HexaGroup joined BBN in 2019, complementing existing BBN capabilities with a strong blend of technical expertise and creativity.

HexaGroup defies labels. The Agency strikes the ideal balance between strategy and consulting, “outside of the box” creativity and leading-edge technology. The team encompasses website and app developers, data analysts, artistic designers, content creators and digital advertising strategists. But above all, each member of the team is a marketer driven by results.

Their many accolades include winning competitive industry awards, including an American Marketing Association Crystal Award for their color-matching app and another for one of their B2B websites. They have also earned numerous Communicator Awards for their websites and marketing campaigns.

HexaGroup built their strong reputation helping the energy industry tap into the power of digital marketing and advertising. Two decades later, they’ve expanded services to the world of startups, medical, professional services and technology, without losing their passion for where it all began: oil and gas. The agency serves a global client base from offices in Houston and Paris.


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Arnaud Dasprez

Arnaud leverages deep expertise and proven methodology to help energy brands harness the power of emerging marketing technologies, today. A seasoned marketing technologist and global communications strategist, Arnaud has a track record for driving innovation in the digital arena. He leads the marketing strategy for emerging technology ventures ranging from crypto exchanges to technology incubators and consults on the benefits of outsourced marketing using HexaGroup’s methodology. Arnaud is a sought-after marketing advisor to energy companies.

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Didier Germain

Didier is a business-savvy leader, seasoned management professional and expert in processes analysis. He has an extensive track record for managing and delivering multimillion-dollar IT and web projects on time and on budget. Didier’s solid knowledge of change management planning, MarTech and process implementation brings unique value to the agency. Our energy clients benefit from his decades of domain expertise in the oil and gas industry, while our global partners recognize his extensive experience delivering results in a multicultural environment.

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Karen Dasprez
Director of Marketing Services

Karen brings two decades of digital marketing expertise to HexaGroup’s leadership team. She spent the first decade of her career mastering the science of website development, implementing eCommerce solutions and complex websites for companies ranging from startups to large enterprises. An expert project manager, web strategist, inbound marketer and HubSpot champion, Karen manages the agency’s overall marketing practice, ensuring all our clients get the results they expect on-time and on budget.

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Fred Becker
Senior Digital Manager

Fred is a full-stack growth marketer obsessed with brand management, conversion optimization and audience building. He brings more than eight years of experience managing the development, design and optimization of corporate websites, as well as the direction of SEO and content strategies. Having built and optimized hundreds of profitable PPC campaigns across multiple paid search, paid social and programmatic ad networks, Fred has an accomplished hand in advertising implementation and budget management. He is certified in Google Ads and Google Analytics, Bing Ads and HubSpot Inbound Marketing.


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