headlangers lock up

The world’s b2b agency in Belgium

Handlangers is BBN’s Belgian office. With strategy at their core, they focus on brand development, content creation and demand generation.

The agency’s strategic approach allows them to identify the unique attributes of B2B brands and devise campaigns that forge long-term relationships and creates new business for both international clients and clients in the local Belgian market.

The Handlangers team consists of 40 passionate employees, each with their own specific expertise to service customers in the best possible way. Handlangers guides organisations, projects and brands that need strategic orientation. Supporting them with a full-service agency approach. Extending them with the development and execution of a wide range of demand-generation and acquisition programs, lead management and ROI-based marketing initiatives.


Tom DeSmaele

Tom De Smaele
Managing Partner

Tom De Smaele is co-founder of Handlangers. Since 2000 he has held various sales and marketing positions. In addition to a master’s degree in Communication Sciences, he followed additional courses at the Vlerick Business School and at various renowned marketing institutes.

Kristof Versluys

Kristof Versluys
Managing Partner

Kristof Versluys is co-founder of Handlangers. Since 2000 he has held various marketing positions, specializing in UX-design and business- & marcomm strategy development. After studying Graphic Design, he followed a master’s degree in Psychology.

Julie Sohier

Julie Sohier
Partner, HR & Finance Director

Julie Sohier has been a partner of Handlangers since 2018. Since 2010 she has held various marketing positions. Julie has a master’s degree in Communication Sciences and is a creative entrepreneurial jack-of-all-trades.

Hanneke Neven

Hanneke Neven
Operations Director

Hanneke joined Handlangers in 2018. She started her career as a project- & team manager in a local agency and is now responsible for all operations at Handlangers. Hanneke has a master degree in Communication & Media Design and a degree in Trend Analysis.


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T: +32 (0)9 2788437