The world’s b2b agency in Melbourne
Green Hat has grown to become Australia’s largest agency focused on ‘considered purchase’ marketing. They help their clients drive exceptional customer experience, automate marketing operations to drive effectiveness and grow pipeline outcomes. They are a full-service B2B agency with capability in strategy, research, brand development, digital and social media, content marketing, automation and analytics.
They become business partners with their clients and have many multi-year service engagements with blue-chip brands. For over a decade, they have authored the B2B Marketing Research Report with the Australian Marketing Institute, which is the most comprehensive study of intentions and directions in B2B marketing in the region.
Andrew is an ex-software engineer turned B2B marketer with a passion for customer lifecycle and engagement marketing for the ‘considered’ buying process. He developed the 3C3P Customer Lifecycle Marketing method – a strategic marketing approach adopted by many blue-chip firms including USG Boral, Mercer and Korn Ferry. Andrew co-authors the annual Green Hat/AMI B2B Marketing Research report, Australia’s leading study on the state of the B2B marketing landscape in Australia.
Group Account Director
With over two decades of experience in marketing, Samantha has worked across a range of sectors, specialising in ICT and professional services, and built skills across client relationship, marketing strategy and people leadership. She is passionate about customer experience and has developed strategies that work to enhance the customer’s journey at every touchpoint.
Rochelle is Green Hat’s resident brand expert. She brings two decades of industry experience in brand and creative strategy, identity creation, evolution and ongoing management (internal and external), as well as campaign creation. Rochelle has led creative studios in Australia and New Zealand and assisted a diverse range of businesses to communicate their brands effectively across the entire customer journey.
Head of Digital Experience
Jakob is an experienced and analytical digital marketer with a deep understanding of Marketing Automation, MarTech, Integrations, E-Commerce and Omnichannel Digital Experiences in B2B and B2C environments. He has founded two digital startups and led digital experience environments for two large Australian retailers. At Green Hat, he works with clients to accelerate digital marketing and marketing automation strategies, with a clear focus on the digital experience.
Head of Content and Social
Shawn has more than 15 years of content and marketing experience, working both client- and agency-sides. His diverse career has seen him work across both the B2C and B2B segments, as well as with start-ups. As Head of Content and Social for Green Hat, Shawn drives effective content in order to meet strategic, commercial and business needs.
Head of Growth
Tushar has worked with B2B and B2C brands across the Asia Pacific region, particularly in Singapore, India and Australia. He leads Green Hat’s business development activities, keeping a finger on the pulse of the market and the burning pain points of the customer. He leads exploratory workshops with client leadership teams to scope solutions with a focus on commercial outcomes. He is a trusted consultative advisor to many of Green Hat’s clients.