BBN - The World's B2B Agency

The world’s b2b agency in Houston, Aberdeen & Singapore

Fifth Ring was established in 1991, with the simple vision of becoming a full-service, integrated communications agency focused on building brands and helping clients with bold work. Over time, they grew from one office with three people in Aberdeen, Scotland, to today’s global footprint across the world’s energy hubs of Houston, Rio de Janeiro, Stavanger, Dubai and Singapore.

A long-standing partner of BBN, Fifth Ring blends the quality and discipline of a well-established player with the energy, dynamism and fresh thinking of a start-up to help solve business challenges through measurable marcomms. This is best expressed through their mission statement; ‘Think like a strategist. Create like an artist. Act like a pro’.

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Key People

Team

Ian Ord
CEO

Ian is one of the founding directors of Fifth Ring and has played an instrumental role in the company’s growth and global success since it was established in 1991. He has amassed extensive international experience and in-depth knowledge of a diverse variety of industries including the energy industry, property, leisure, financial and professional services and the public sector. Ian brings a wealth of experience and an international perspective to the organization.

Peter Lyall
Group Director, Brand and Strategy

Peter is responsible for making the thinking visible and ensuring that Fifth Ring’s clients truly benefit from investing in their brands. He has worked with many notable companies on major branding and messaging projects such as Technip, Petrofac, and BP. Using a highly sophisticated and well-developed process of brand asset management, Fifth Ring’s strategic offerings are now in international demand, with clients based in London, Stavanger, Rotterdam, Paris, Houston, Dubai and Singapore, and of course, Aberdeen.

Laura Glueck
Regional Director, Americas

Experienced marketing professional with a track record of delivering results for B2B clients in the Americas

Debbie Ho
Regional Director, Asia

Debbie is an integrated communications expert who currently leads the Fifth Ring Singapore team, and possesses a wealth of experience across enterprise technology, oil and gas, consumer electronics, healthcare and pharmaceuticals. Having been in the communications industry for eight years, she has worked with various clients in Singapore and around the region, including Siemens, Sony Electronics, Johns Hopkins Singapore, Roche Diagnostics APAC, HIMSS, GE Healthcare, Cisco and more.