BBN - The World's B2B Agency

The world’s b2b agency in Houston, Aberdeen & Singapore

Fifth Ring was established in 1991, with the simple vision of becoming a full-service, integrated communications agency focused on building brands and helping clients with bold work. Over time, they grew from one office with three people in Aberdeen, Scotland, to today’s global footprint across the world’s energy hubs of Houston, Rio de Janeiro, Stavanger, Dubai and Singapore.

A long-standing partner of BBN, Fifth Ring blends the quality and discipline of a well-established player with the energy, dynamism and fresh thinking of a start-up to help solve business challenges through measurable marcomms. This is best expressed through their mission statement; ‘Think like a strategist. Create like an artist. Act like a pro’.

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Key People

Team

Ian Ord
CEO

Ian is one of the founding directors of Fifth Ring and has played an instrumental role in the company’s growth and global success since it was established in 1991. He has amassed extensive international experience and in-depth knowledge of a diverse variety of industries including the energy industry, property, leisure, financial and professional services and the public sector. Ian brings a wealth of experience and an international perspective to the organization.

Jen Maclennan
Regional Director, Europe

As Fifth Ring’s Regional Director, Jen leads European operations and client services. Starting her career in journalism, she transitioned to PR at PPS Group, then to Fifth Ring, advancing from Head of PR to her current role. She has executed strategic marketing and communications plans across energy, maritime, logistics, and technology sectors, and plays a key role in crisis communications, showcasing her leadership and industry-wide impact.

Todd Gregory
Regional Director, Americas

Todd’s career is akin to a fine craft beer, blending perfect ingredients and local nuances to achieve excellence. With 15 years in Houston, he offers deep insights into client needs, crafting top-tier marketing strategies. His efforts have propelled Fortune 500 companies towards their sales objectives. Previously, as Vice President of Strategy at an Omnicom Agency, he aided AT&T fiber’s expansion. Todd also contributes as Vice President of Membership for the American Marketing Association Houston.

Debbie Ho
Regional Director, Asia

Debbie is an integrated communications expert who currently leads the Fifth Ring Singapore team, and possesses a wealth of experience across enterprise technology, oil and gas, consumer electronics, healthcare and pharmaceuticals. Having been in the communications industry for eight years, she has worked with various clients in Singapore and around the region, including Siemens, Sony Electronics, Johns Hopkins Singapore, Roche Diagnostics APAC, HIMSS, GE Healthcare, Cisco and more.