THE CONTEXT
As a global leader in filtration technologies, we set out to raise awareness about our advanced air filtration solutions for the HVAC (heating, ventilation, and air conditioning) sector. In a competitive market, our challenge was clear: deliver the right message, at the right time, to the right audience using a data-driven digital experience.
The Challenge
The HVAC industry is constantly evolving, with increasing demand for high-quality air filtration solutions. However, conveying the importance of air quality in a way that resonates with decision-makers posed a challenge. We needed a campaign that would simplify complex technical data while providing HVAC professionals with actionable insights.
Additionally, we had to ensure that our message reached the right audience efficiently. With countless competitors vying for attention, we needed an approach that leveraged predictive analytics and AI to optimize targeting, making every interaction count.
The IDEA
We developed the “Knowing What Counts” campaign, an innovative digital experience that blended creative visualization, predictive data analytics, and a dashboard-style online platform. This platform transformed intricate HVAC expertise into a visually compelling and user-friendly experience, making critical air filtration insights easily accessible.
By integrating storytelling with real-time data on air quality and filtration needs, we positioned ourselves as a forward-thinking leader in the industry. The platform not only informed but also empowered decision-makers by offering clear connections between clean air, health, and business success.
Our strategy incorporated:
AI-Powered Forecasting
Leveraging ten years of internal data, we used predictive analytics to identify potential customers and optimize audience targeting.
Targeted Content Strategy
Through digital advertising, inbound marketing, and retargeting campaigns, we engaged HVAC professionals and generated high-quality leads.
Seamless Sales & Marketing Integration
A close collaboration between sales and marketing ensured smooth lead transitions from initial contact to conversion, maximizing effectiveness.
Thought Leadership
By presenting authoritative insights and compelling facts, we positioned ourselves as the go-to experts in air quality solutions.
THE RESULTS
Conversion rate
higher clickthrough rates than industry benchmarks
Silver at the Annual Multimedia Award 2025.
The jury of the Annual Multimedia Award honoured the campaign with a Silver award in the category of “Digital & Cross-Media Campaign.”
The campaign exceeded expectations, delivering impressive and measurable success. With a 30% conversion rate, our highly targeted approach proved exceptionally effective in turning engagement into action. The campaign reached a vast audience, generating over 3.5 million impressions, significantly enhancing brand recognition. Engagement levels surpassed industry benchmarks, demonstrating a strong connection with our audience and reinforcing the campaign’s impact. Most importantly, the initiative firmly positioned us as a thought leader in air filtration and air quality solutions, solidifying our reputation as a trusted authority in the industry.
By merging knowledge with action, we delivered an impactful digital experience that empowered HVAC professionals with data-driven insights, reinforcing our commitment to cleaner air and healthier environments.
“We have never experienced success like this before! This project has shown us what’s possible with digital campaigns—an absolute game-changer!”
