Stories By BBN Denmark (cylindr)

How to win B2B market share in tough times

They say that, when times get tough, the tough get going. And that’s probably why, in a time where many

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Improving pipeline accuracy with ABM

This article examines how approaching sales and marketing with account-based marketing (ABM) lifts efficiency across the board. To kick things

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Storytelling symbiosis and sustainable innovation

Our partner in Denmark reports that small- to medium-sized B2B companies are emerging as sustainability superheroes – supported by powerful

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Some good news in the midst of the bad

The rapid spread of COVID-19, matched with almost unprecedented falls in stock exchanges and, of course, climate change (which is

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    What human connections do for marketing

    For today’s B2B brands, there is a key element to help you forge strong connections with your customers. Humans. As

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