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The world’s b2b agency in Sweden

A plus M is one of BBN’s longest-serving marketing agencies and has been our Swedish partner since 2003. They’re a full-service branding, and communications agency rolled into one. In collaboration with their clients, they nurture, develop and grow global brands across multiple touch points.

The agency has a heritage of operating internationally since the early 90’s with key global accounts. Members of their senior management team have a wealth of experience working in international business communications that goes back even further.

They have a firm belief that change is good and is always a challenge worth pursuing for successful branding and communication. BBN have always admired A plus M’s approach to relishing change. They continue to be a willing BBN collaborator and contributor that evolves year on year.



Johan Astrom
Strategic Director

A solid proficiency of marketing in both Business-to-Business and for consumers. He has previously worked with Andersson & Lembke, and lefts as CEO of Saatchi & Saatchi to start Aastroem & Co and A plus M. He has worked with several projects within company profiling both nationally and internationally. With 25 years of experience in the industry, Johan is currently leading the development of strategy in new projects, ranging from existing customer insights and future and brand strategy.


Sara Aschan
Managing Director and Account Director

Sara works with global companies in many different sectors and is currently working with clients in the US, France, Germany and Sweden. Sara has been in the communication business for the past 13 years as an account manager and account director. She encourages her clients to cross the line of common habits, thoughts and truths and aims to make them profitable through their uniqueness. She also encourages everyone out of their skill comfort zone, to be provoked, inspired and wiser.


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For new business or general enquiries please contact:


T: +46 8 410 719 30