The world’s b2b agency in Canada

tag has been the exclusive Canadian partner of BBN since 2010, headquartered in Toronto. They are an award-winning B2B advertising and communications agency, motivated by the powerful notion that people, not businesses, make business decisions. tag re-humanises B2B brands to achieve meaningful intimacies that drive brand affinity and sales.

Since joining BBN, tag has grown to become an invaluable agency partner in the Canadian B2B sector. They are proficient in developing emotionally-driven, meaningful brand strategy supported by fully integrated communications planning, development and activation.

Creativity is the cornerstone of the agency’s DNA, and its creative-solutions mindset leverages the immense power of all channels. These include advertising, social media, PR, traditional and digital media as well as direct marketing – working seamlessly to achieve their clients’ objectives.

Often working in synergy with fellow BBN agencies, tag has collaborated on assignments in Canada, the US, Germany, the UK, Singapore and China.


Gabi Armstrong
Executive Vice President

A skilled brand marketer and new business development lead with a keen passion for connecting desired target audiences with the right brands and companies.

Gabi has worked with some extraordinary people and worked with brands big and small to deliver brand and campaign solutions that have delivered bottom-line ROI, always with a firm belief that consumers connect with brands, not products. In business, trust, above all, must be mutual and nurtured and Gabi knows that honesty and a genuine interest in people and their business has, and will continue to, fuel her passion for the marketing and advertising industry.

Fabio Orlando
Leading Creative and Digital

With an uncanny knack for influencing people, Fabio develops creative strategies that don’t respond to culture, but create it. He spent a short time at other shops before catapulting himself into entrepreneurship. Armed only with his passion, a sense of humour, and his fearlessness – tag was born. He’s contributed to the success of a multitude of varied brands in the B2C and B2B space. Fabio encourages others to think bigger, trust their gut, and steer clear of naysayers. He believes there’s always a way.

Daniel Baker
Director of Communications Strategy

As comfortable communicating in memes as he is in words, Dan lives and breathes comms strategy. Experienced in launching brands on multiple platforms, developing social media strategies, and designing campaigns, he relies on sound insights rooted in analytics to shape his communications. Dan has lead conversations with millions of consumers on behalf of Valeant Canada, vitaminwater, Mercedes-Benz, Nestle, Unilever, First Choice Haircutters and many more.



For new business or general enquiries please contact:

T:+1 905 940 1948

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