BBN - The World's B2B Agency

The world’s b2b agency in
New York

The original B2B specialist agency with a complete brand-to-demand solution. Stein IAS exists to constantly originate the very best in all areas of B2B marketing. Established in 1973, they’re recognised as an early pioneer of the category of B2B marketing and, at the same time, gave birth to a new approach to brand progression and customer contact. In 2020 and 2021, Stein IAS earned the distinction of being named Agency of the year on six separate occasions and also received the first-ever WARC Effectiveness Award for B2B at Cannes

Driven by boundary-breaking creativity, data and the quest for client market and customer intelligence, permission-based dialogue became the key to brand growth. It makes sense: If your brand is the sum of your contact, your contact needs managing. Our solution today is designed to fully connect the brand to demand and drive measurable business outcomes. A model, framework and approach built on nearly 50 years of R&D, used by major brands globally to realise brand progression and business results.

Visit the SteinIAS website

Key People

Team

Jeremy Cochran
President, Americas

Jeremy leads client relationships and integrated teams at Stein IAS to ensure seamless delivery of the highest quality outputs – and a positive working experience for everyone involved. As a strong marketer across B2B, B2C and B2B2C, Jeremy has rich experience leading projects across the brand-to-demand spectrum for clients such as Juniper Networks, PayPal, Sony, Samsung, Ingredion, Collins Aerospace and Otis.

Tom Stein
Chairman and Chief Client Officer

Tom is a founding partner of Stein IAS and has been a leader and innovator in B2B marketing for over 30 years. Tom is part of the leadership team that has propelled Stein IAS to ‘Global Agency of the Year’ designation by ANA Business Marketing eight times over the past 11 years.

Susan Guerrero
Chief Operations Officer

In her role as Chief Operations Officer, Sue provides leadership and management to drive processes, enable optimal asset allocation, assure consistency of service and manage revenue globally. Based in our New York office, Sue is a 20-year marketing veteran with expertise in both offline and online marketing/advertising across many industries, including financial services, technology, education, publishing and healthcare.

Craig Duxbury
Global Chief Client Officer

Craig’s experience with global brands such as Michelin, Siemens, Samsung, Juniper Networks, ATOS and HSBC has affirmed his desire to implement the latest and award-winning B2B strategies and creativity with proven ROMI. Craig is responsible for building and sustaining global client relationships, boasting a wealth of knowledge across a range of B2B sectors.

Gemma Newton
Client Services Director EMEA

Gemma is responsible for building and sustaining client relationships. She has 14 years of experience across EMEA and APAC at brands and agencies. Working for Inside Ideas Group, Media Agency Group, Ematic Group and SignalCX, where she has spearheaded multi-channel marketing approaches. As a hands-on Client Services Director, Gemma specialises in strategic brand development, transformation and marketing campaign integration. Working with a range of B2B and B2C clients across the public and private sectors, including BAE Systems, NHS, World Health Organisations, National Institute for Healthcare and Excellence (NICE) and several universities, local authorities and councils across the UK.

Alex Webb
Joint Chief Creative Officer

As a creative leader, Alex has been fighting for B2B’s creative standards for over ten years. He leads global teams to enhance various industries, including engineering, tech, finance and healthcare. Alex’s expertise spans the development of creative brands and identities to content strategies. Client experience with complex stakeholders includes Expleo, Danfoss, Dechra Veterinary Products, KPMG, Informa, Tetra Pak and Trelleborg.

Reuben Webb
Joint Chief Creative Officer & Chief Values Officer

As our creative leader, Reuben leads global teams to enhance a wide range of industries focusing on large and small businesses that include tech, finance, animal healthcare and food. He believes a commitment to B2B creativity leads to growth and the way to achieve that is through Big Long ideas. Once you have a big idea, don’t let it die, let it lead a long, rich life and it will reward you with brand and business growth. As our Values leader Reuben has helped create the culture we need to work as one, motivated, inclusive force across multiple locations.

Marc Keating
Chief Innovation Officer

Marc leads the digital marketing transformation strategies and innovations at Stein IAS, including developing award-winning marketing campaigns for several B2B brands. He is the author of Original Interactions – our process used to provide clients with an integrated approach to their marketing strategy. In 2017, Marc was named by The Internationalist as one of its 27 agency Innovators. He was named by Drum Magazine as a Martech Hero and Marketing Agency Leader of the Year. Marc’s client experience includes Juniper Networks, Google, Oracle, The Home Office, The Information Commissioner’s Office and The Met Office.