Chronopost is part of the international parcel delivery networks DPDgroup and GeoPost. the Group’s holding company is La Poste. Chronopost was facing the arrival of new competitors in its market: specifically express delivery. To showcase its know-how, strengthen the link with its audience (customers and businesses) and increase its market share, BBN choose to focus on press and media relations
BBN France created a campaign focused on PR, VP media platform and news-hijacking opportunities, with the objective of enlarging our press panel.
BBN leveraged Chronopost services and clients to build dedicated stories for different audiences and then positioned those stories to a wide media landscape to include consumer, broadcasts, business and national newspapers. The aim was to build corporate and business messages for Chronopost’s President, through a dedicated media platform, thus building and strengthening his relationship with key journalists.
BBN also developed a news-hijacking approach to ensure the company’s visibility on ‘hot’ media, taking advantage of key events to showcase the advantages of Chronopost and highlight its key role in the delivery process.