Strengthening media relations for Chronopost

Client: Chronopost

Type: PR, VP media platform and news-hijacking opportunities

Background

Chronopost is part of the international parcel delivery networks DPDgroup and GeoPost. the Group’s holding company is La Poste. Chronopost was facing the arrival of new competitors in its market: specifically express delivery. To showcase its know-how, strengthen the link with its audience (customers and businesses) and increase its market share, BBN choose to focus on press and media relations

BBN France created a campaign focused on PR, VP media platform and news-hijacking opportunities, with the objective of enlarging our press panel.

Approach

BBN leveraged Chronopost services and clients to build dedicated stories for  different audiences and then positioned those stories to a wide media landscape to include consumer, broadcasts, business and national newspapers. The aim was to build corporate and business messages for Chronopost’s President, through a dedicated media platform, thus building and strengthening his relationship with key journalists.

BBN also developed a news-hijacking approach to ensure the company’s visibility on ‘hot’ media, taking advantage of key events to showcase the advantages of Chronopost and highlight its key role in the delivery process.

Results

In terms of PR, BBN succeeded in positioning Chronopost as a trusted-partner for customers and companies in France. Through the year, the media target has been enlarged and the relationship has been strengthened with key broadcast, national, regional, top tier and vertical publications.

Media target enlarged
+58

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