Grensloos is a specialist in the field of e-commerce and e-logistics software. They approached BBN Netherlands to help them tell a more differentiating story to their customers and thus help them steer off the competition and gain a higher marketshare./p>
As a first step we carried out some in-depth discovery work that included executing research on competition, the market, persona’s and the comapny’s existing communications. After several workshops with the client it was agreed that the company, needed a re-brand, to include a new name and positioning statement. That was then further developed into a creative concept for a long running campaign to re-launch the new brand.