Background
EY, formerly known as Ernst & Young, is a multinational professional services firm headquartered in London. It provides assurance (including financial audit), tax, consulting and advisory services. EY has transitioned from the traditional role of service providers to being considered growth consultants.
Approach
EY made the decision to market a client experience center called Momentum, a physical space for clients to participate in workshop sessions. True had to position the space as being unique, a catalyst for accelerated thinking, and did so using branded imagery of a “periodic table of business success” with human-related elements that are easy to understand.
