Client: EY

Type: Integrated Campaign

EY, formerly known as Ernst & Young, is a multinational professional services firm headquartered in London. It provides assurance (including financial audit), tax, consulting and advisory services. EY has transitioned from the traditional role of service providers to being considered growth consultants.


EY made the decision to market a client experience center called Momentum, a physical space for clients to participate in workshop sessions. True had to position the space as being unique, a catalyst for accelerated thinking, and did so using branded imagery of a “periodic table of business success” with human-related elements that are easy to understand.


Since opening its doors, Momentum has operated at 87 percent capacity, exceeding targets by 74 percent and seeing an 8:1 return on investment.

“It takes real intuition to deliver a creative platform like the one True developed for Momentum, where the idea has directly influenced how we structure the design of the sessions and the day-to-day outputs that we deliver through Momentum,” said Mark Cullen, director of Brand, Marketing & Communications, EY FS.