Micro Focus, a global software company that bridges the coding gap between old and new IT systems, approached BBN UK (London) to help address the mainframe’s reputation in the marketplace.
People have been saying mainframe is a dying business for years. Yet 85 percent of the world’s mission-critical business applications run on COBOL and the mainframe.
It’s not all rosy, though. At the time of our campaign, the mainframe was the elephant in the room: that big thing nobody really wanted to talk about. Mainframe customers believed they were stuck with its shortcomings – high running costs and a lack of innovation and flexibility.
Turning the mainframe on its head
Micro Focus had created a new Mainframe Solutions product set. This would make the mainframe a whole lot more agile, so an enterprise could create and deploy more innovative systems.