Improving Search Engine Positioning

Client: SNC-Lavalin

Type: Search Engine Marketing

Background

SNC-Lavalin is a large global EPC headquartered in Montreal, Canada. The company was looking to improve its digital brand awareness in the Oil and Gas industry, learn how it compared to competing international and local EPCs, and gained strong online positioning for its overall energy offerings.

 

Approach

Using ClustaarTM, our proprietary market analysis platform and methodology, we performed a thorough worldwide analysis of the energy industry’s digital landscape. The study included key deliverables:

  • Size and segmentation of the market based on Google queries
  • SNC-Lavalin’s position in the overall landscape and compared with key competitors including Bechtel, Fluor, Jacobs, Wood Group-Mustang – Amec Foster Wheeler, Technip, Worley Parsons, Saipem, Petrofac, JGC, Tecnicas Reunidas, KBR and others
  • Analysis of relevant search trends

Armed with Clustaar’s actionable insights, we developed a series of recommendations for a full digital marketing initiative to increase SNC-Lavalin’s presence across the energy sector.

Results

Our recommendations are being implemented on the web and across multiple digital venues. SNC-Lavalin is moving full-force in improving its overall positioning in the search marketing arena, while utilizing trends we were able to discover in some of its core communication across the globe.

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From core engineering to high-tech infrastructure we have worked with EPC firms across the geographies to improve their marketing results.