SNC-Lavalin is a large global EPC headquartered in Montreal, Canada. The company was looking to improve its digital brand awareness in the Oil and Gas industry, learn how it compared to competing international and local EPCs, and gained strong online positioning for its overall energy offerings.
Using ClustaarTM, our proprietary market analysis platform and methodology, we performed a thorough worldwide analysis of the energy industry’s digital landscape. The study included key deliverables:
- Size and segmentation of the market based on Google queries
- SNC-Lavalin’s position in the overall landscape and compared with key competitors including Bechtel, Fluor, Jacobs, Wood Group-Mustang – Amec Foster Wheeler, Technip, Worley Parsons, Saipem, Petrofac, JGC, Tecnicas Reunidas, KBR and others
- Analysis of relevant search trends
Armed with Clustaar’s actionable insights, we developed a series of recommendations for a full digital marketing initiative to increase SNC-Lavalin’s presence across the energy sector.