For three decades, F-Secure has driven innovations in cybersecurity, defending tens of thousands of companies and millions of people. F-Secure’s sophisticated technology combines the power of machine learning with the human expertise of its world-renowned security labs for a singular approach called Live Security.
F-Secure began using Eloqua eight years ago, and as such is a pioneer in the field of marketing automation. In 2013 BBN Finland became the company’s primary Eloqua partner. Together, we undertook several new initiatives to extend the usage of Eloqua, incorporating its capabilities into business processes, and integrating Eloqua and SalesForce.
We wanted to find a way to enrich F-secure’s existing data and improve lead scoring. This should allow us to:
- Score the leads precisely based on what’s a good fit (industry, company size)
- Nurture the prospect using industry and size-specific dynamic content
- Provide sales with hard firmographic lead data, helping them to prioritize more appealing leads.