Background
KBR is a global provider of comprehensive solutions for aerospace and defence, energy and chemicals, intel and data science, and federal and civilian markets. Because the company’s integral solutions offering was underperforming, KBR wanted to reposition and more effectively brand the Technologies division, both internally and in the overall marketplace.
Approach
We interviewed key stakeholders worldwide and identified their challenges and opportunities. After reassessing the overall product portfolio, we refocused and revamped messaging. We then developed a comprehensive set of collateral that included a new website section, localized content, brochures, statement of qualifications, and presentation and proposal systems in four languages. Phase Two includes an account-based marketing campaign focused on the Asia-Pacific geolocation that includes a series of client lunch-and-learn events.
