Care About Your Loved Ones With Clean Air

Client: Blueair

Type: Integrated Campaign

Many people, including those who suffer from allergies and asthma, are unaware that polluted air — indoors and outdoors — causes more than 5.5 million premature deaths each year. Blueair, world-leading maker of air purifiers, used the launch of its new Wi-Fi-enabled Classic air purifiers to raise consumer awareness of this global issue.


To educate people about the dangers of poor indoor air quality, A+M created the “indoor air is dirtier than you think” campaign, informing consumers about the need for Blueair Classic air purifiers. The creative communication platform is based on the concept that providing clean air shows that you care about your loved ones. Images of everyday, slice-of-life moments, emotional headlines and thought-provoking copy reinforce this platform.


The campaign is currently being rolled out in China and Inda, as well as in the United States, United Kingdom and Nordic countries, so it is too early to weigh in with any results.