The world’s b2b agency in Australia

McCorkell has represented BBN in Australia, Hong Kong, China and Singapore since 2015. Since 1991, McCorkell has led integrated marketing and advertising throughout the Asia-Pacific region. They operate with one goal – to make every marketing engagement an opportunity to improve their client’s bottom line and achieve outstanding results.

McCorkell’s strengths are their in-depth knowledge of their clients’ businesses, industries and the breadth of their offering. They provide over 26 services, across 11 different countries and in over seven different languages, making them big enough to deliver and yet small enough to care. These services include strategic consulting, creative, events, content, digital, Adtech, contact centre and Martech.


Scott McCorkell
Founder and CEO

Scott is the Sydney based CEO and founder of McCorkell and brings 35 years’ experience working in the marketing industry. Scott has earned himself a reputation for successfully introducing global brands into the Asia Pacific Region and growing their market share and customer base very quickly…just ask, Siebel and National Dental Care.

With a passion and enthusiasm, Scott lends his expertise to many companies including not for profit organisations.

Karen Powell
Managing Director

For the past ten years, Karen has been developing and driving the regional go-to-market strategies for multinational brands, including LinkedIn, Lexus, EMC, Google, PayPal and VMware.

She now leads the agency’s regional business strategy and market development direction along with managing over 150 full-time staff regionally.

As a marketing specialist with a vast network in the vendor, reseller, systems integrator and analyst community, Karen’s core strength is producing integrated strategies focused on generating sales pipeline through end user and channel marketing programs.

Melanie Shaw
Operations Director, Asia-Pacific

Melanie is an experienced financial and human resource professional who excels at both strategic planning and operational execution. Experience across the whole human resource and financial remit focusing on leadership, financial viability, financial growth and talent management and acquisition.

Josephine Jeremiah
General Manager, Singapore

Josie oversees and leads client services in the Singapore region, growing client accounts by devising client strategy, developing client relationships and delivering client objectives. She provides effective leadership, specialist knowledge and expertise pertinent to approved practices and delivery models relevant to client outcomes in accord with the values and strategic plans. Josie is also responsible for Singapore agency operations and management.

Josie is an experienced marketing and advertising professional in B2B and B2C segments in Asia Pacific.

Rachelle Huynh
Marketing Technology Director, Asia-Pacific

Rachelle leads McCorkell’s Marketing Technology division covering three core disciplines – Marketing Automation, CRM and Data. Rachelle is a Marketo Certified Consultant and was named in Campaign Asia-Pacific’s 40 under 40 of 2016.

Her team is platform neutral focusing on client’s goals and requirements, and then recommending the right technologies to support the strategy and tactics.

Rachelle is the co-author of McCorkell’s “4 A Marketing Technology Implementation Methodology” that acts as a strategic guide to any technology implementation project.

Samantha Marks
Content Director, Asia-Pacific

Samantha is M&a’s content strategist & director, who has over 25 years’ experience in advertising, marketing and communications.

Sam has a natural aptitude for tackling complex concepts and making them easy to understand. She delivers content in long form and short form and has helped many of our key accounts leverage the power of video and social media.

Most recently Sam has developed strategic and content projects for SAP ANZ, Thomson Reuters, Vodafone, AIG, Dental Care Network, HPE and AMEX.

Lexie Walker
Head of Events, Asia-Pacific

Lexie is an experienced Marketing Director with a demonstrated history of working in the non-profit; corporate; educational and financial services industries.

Lexie has over 20 years extensive experience in events management; engagement marketing and sponsorship activation; stakeholder management; marketing, media and communications. A strategic, forward thinking professional with a Master’s Degree focused in Cognitive Psychology and Psycholinguistics from Ludwig-Maximilians Universität München

Christopher Neff
Head of Contact Centre, APAC

Chris leads McCorkell’s vibrant and busy contact centre working with clients such as VMware, IBM, SAP, HPE, Vodafone, Harley-Davidson Owners Group and Lexus.

With over 14 years of management and leadership experience, Chris specialises in performance and development strategies to deliver continuous improvement across all B2B & B2C interactions, including telephony, web chat and social.

Chris and his team work with one common goal – deliver revenue-generating interactions and growing client and employer brands.



For new business or general enquiries please contact:

T: +61 2 9957 3666