Stories By BBN Singapore

Emotion – The most misunderstood word in B2B Marketing

Over the years, we have had many discussions with clients and peers regarding the role that emotion plays in B2B

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Logical Transformation for Brand Marketers

Before positioning their company as a ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to

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Your B2B Tech EVENT got cancelled. Now What?

I don't need to reiterate the gravitas of the current situation to any of you. And like you, I am

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Digital B2B Sales enablement in current and post-pandemic worlds

For many B2B businesses, the pandemic has condensed two years of digitalisation into a couple of months. We're observing that

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    AI for B2B Marketers – Practical Use Cases

    For B2B Marketers, Artificial Intelligence and Machine Learning have something of an image problem. B2B marketers fumble with the fundamental

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