Over the years, we have had many discussions with clients and peers regarding the role that emotion plays in B2B Read more
BBN Singapore
For many B2B businesses, the pandemic has condensed two years of digitalisation into a couple of months. We’re observing that Read more
Before positioning their company as a ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to Read more
For B2B Marketers, Artificial Intelligence and Machine Learning have something of an image problem. B2B marketers fumble with the fundamental Read more
I don’t need to reiterate the gravitas of the current situation to any of you. And like you, I am Read more
Among the B2B technology marketers I’ve had the privilege of working with, few ideas are getting as much interest as Read more
A wise man once said: All marketing is a calibration of friction. Sure, that wise man is me. But that Read more
For businesses that think writing blogs is passé, it’s time to reconsider. Enterprise blogs are more than just content pieces. Read more
You’ve spent months building your content marketing strategy, launched your content campaign with great confidence, anticipating a flood of leads. Read more