ARK Communications in Belgium, to Rebrand as ARK BBN

BBN International, the world’s leading independent organisation of international B2B communication agencies, is excited to announce ARK Communications, BBN’s exclusive Belgian partner, will rebrand as ARK BBN.

ARK BBN is a 15-person strategic B2B marketing agency with 20 years of experience, including the last five years as the exclusive Belgian BBN partner and shareholder.

By rebranding, ARK BBN aims to strengthen its position as the Belgian hub of B2B marketing for national and international brands, augmented with BBN’s expertise of 1,100 colleagues in 27 countries around the world.

ARK has been a partner of BBN for seven years now and we have received so much value in terms of support and opportunities, said Ben Verleysen, Managing Director, ARK BBN. “As we were going through a strategic review of our business, we hit on the idea that closer alignment to BBN, its processes and philosophies, could have an exponential impact on our team and our clients.”

“One of the benefits of working with a BBN agency is clients can appreciate (or take advantage of) the creativity and personal attention of a locally-based agency, while being backed by the might of a large, international organisation,” said Annette Fernandes-Poyser, Executive Director of BBN. “I think this rebrand shows how powerful this partnership can be and I look forward to witnessing ARK BBN’s continued success.”

BBN is the world’s leading independent organisation of international B2B communication agencies and in 2017, its aggregated revenue was $135 million (+17%). For nearly three decades, agencies across the globe have worked together to develop and utilise a highly effective, uniform and structured approach to brand strategy, marketing and creativity.

BBN is a collaborative agency-owned organisation and every agency-partner is an equity shareholder—all sharing the same genuine passion for B2B.

Read more about ARK BBN here

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