Posted by BBN UK (London) on 30th Aug 2017
The second episode of B2B TV involves BBN UK co-founders, Richard and Cos discussing some key considerations for targeting small to medium sized businesses. Including broadcast and news media, data propensity modelling and social media.
If you missed the first episode: emotional vs rational, which gives insight into the results of the largest study of B2B marketing effectiveness, you can still catch-up and download the whitepaper.
Posted by BBN UK (London) on 30th Aug 2017
We've gathered thoughts and expertise from our top strategists to bring you this insightful publication in B2B marketing. Get our e-Book to understand how you can build brand value in your organisation.
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Posted by BBN Central on 30th Aug 2024
BBN expands in Asia Pacific with Brew Interactive and Custom Media joining the partnership, enhancing global B2B marketing services in the region.
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Posted by BBN Central on 6th Aug 2024
Dive into the world of content localization with LinkedIn’s Geri Sancho. Learn how blending global and local marketing strategies can boost engagement, drive market expansion, and foster brand loyalty.
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Posted by BBN Central on 30th Jul 2024
Smart marketers know that investing in robust analytics is crucial for sustained success. Explore how data-driven decisions can enhance ROI, spot trends, and provide a competitive edge in the market.
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Posted by BBN Central on 19th Jul 2024
A recent survey reveals a 30% confidence gap between CFOs and CMOs in marketing's revenue potential. This article explores why this gap exists and how marketing leaders can reclaim their influence.
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