Posted by BBN UK (London) on 30th Aug 2017
The second episode of B2B TV involves BBN UK co-founders, Richard and Cos discussing some key considerations for targeting small to medium sized businesses. Including broadcast and news media, data propensity modelling and social media.
If you missed the first episode: emotional vs rational, which gives insight into the results of the largest study of B2B marketing effectiveness, you can still catch-up and download the whitepaper.
Posted by BBN UK (London) on 30th Aug 2017
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Posted by BBN Central on 2nd Dec 2024
We’re thrilled to celebrate Custom Media’s achievements at the Campaign Asia Awards, where they secured Silver for Content Marketing and Bronze for B2B Marketing.
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Posted by BBN Central on 17th Oct 2024
WARC's Imaad Ahmed reveals how creativity and long-term brand building can transform B2B marketing success. Explore why emotional advertising, distinctive campaigns, and a customer promise are key to effective marketing.
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Posted by BBN Central on 11th Sep 2024
In a fast-paced digital world, B2B marketing needs more than short-term actions. Discover how marketing architectures provide the flexibility to adapt and thrive amidst AI innovations and content overload.
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Posted by BBN Central on 30th Aug 2024
BBN expands in Asia Pacific with Brew Interactive and Custom Media joining the partnership, enhancing global B2B marketing services in the region.
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