BMA15 B2B Marketing Conference

If you attended BMA15, these 15 Keynote Inks are evocative reminders worth sharing. If you missed the event, they will likely spark you to learn more about the big ideas heard in Chicago.

Part artist, part scientist, B2B marketer Quarry recently commissioned Kelly Kingman, an artist with an uncanny ability to synthesize big concepts and engaging ideas into rich, accessible visuals.
Kelly created 15 Keynote Inks of speakers at the BMA15 Conference this year and as a result has created some key highlights and trends that were shared at the event by some of the industry’s leading experts.

Download the collection of keynoteinks bma15

These were the speakers captured:
Jim Lecinski, Vice President, U.S. Sales and Service, Google
Presenting new research that highlights five defining digital shifts that affect every business, Jim Lecinski discussed ways to optimize content and marketing strategies, and position your business for today’s future.

Russell Stokes, President & CEO, GE Transportation
GE Transportation is moving away from selling specs and point solutions. Russell Stokes explained how the Industrial Internet is changing the way his company markets, sells and delivers outcomes to its customers.

Jesse Singh, SVP of Marketing and Sales, 3M
3M uses science to power innovation across every aspect of life. Jesse Singh shared how 3M has made a strategic investment to understand and amplify the story behind the company’s DNA.

Russell Glass, Head of Products, LinkedIn Marketing Solutions
As predictive analytics are becoming core to identifying meaningful prospects, Russell Glass discussed how B2B marketers are making strides in their lead-generation efforts.

Joe Pulizzi, Founder, Content Marketing Institute
There are key differences between not-so-good and great content marketers. Joe Pulizzi detailed each one and what you need to do now to turn your program around.

Laura Ramos, VP and Principal Analyst, Forrester Research
One of the world’s leading research analysts discussed the fast-changing world of predictive marketing and showed why you need to prepare for this next chapter in modern B2B marketing practices.

Ryan Holiday, Founder/Partner, Brass Check Marketing
Growth hacking has driven the success of Facebook, Airbnb and Dropbox, who’ve spent nary a traditional marketing dollar. Here’s why growth hacking could be the new marketing normal.

Scott Brinker, Co-Founder and CTO, ion interactive
The marketing technology landscape is daunting,
but it doesn’t have to be. Scott Brinker explained the different classes of marketing software and how they can be managed cohesively.

Steve and Robin Boehler, Founding Partners, Mercer Island Group
At a time when client-agency tenure continues to decline, Steve and Robin Boehler shared tricks learned from hundreds of client-agency 360s that yield better client- agency relationships.

Jonah Berger, Author of Contagious: Why Things Catch On
Wharton professor Jonah Berger combined ground- breaking research with compelling B2B examples to illustrate six principles behind successful word-of-mouth and social-transmission marketing programs.

Andrew Davis Author of Brandscaping
Andrew Davis re-envisioned the marketing funnel, discussing how B2B brands are focusing on increasing market size, not market share. And he explained why you need to own the Moment of Inspiration.

James H. Gilmore, Principal, Strategic Horizons LLP
The co-author of The Experience Economy outlined five areas in which experience thinking is being used in the marketplace, and shared principles and tools for creating experiential value.

Mark Wilson, SVP, Marketing, BlackBerry
So much of a turnaround is getting back to basics. But how do you do this while transitioning a brand from B2C to B2B? Mark Wilson shared BlackBerry’s blueprint for rebuilding its iconic brand.

Mike Haen, VP of Marketing, Industrial Markets, Gates Corporation
Many B2B companies are on a journey from product- first selling to end-market- focused solution selling. Here’s how one manufacturer made this journey, engaging its sales team, channel partners and customers.

Tim Washer, Senior Marketing Manager, Social Media, Cisco Systems
The man who made humor safe for B2B video examined recent humor-laden B2B videos, and shared tips for producing them on a shoestring budget and for getting them through the approval process.

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