Media relations supports reputation

Client: Wärtsilä

Type: Digital newsletters and media relations

Wärtsilä is a global leader in providing power generation solutions and services for ships and power plants. In Brazil, the company has its head office in Rio de Janeiro and service centers in Niterói, Manaus and Recife. Having developed and built power plants located in several states as well as offshore and marine applications, Wärtsilä’s local projects amount to 3.7 GW of energy capacity.

Approach

Since 2009, Approach has been responsible for Wärtsilä’s digital newsletters and media relations in Brazil, aiming to consolidate its image as a strong market player, involved in large projects and contracts. Today the company leaders are recognised by journalists as reputable sources to discuss energy matters, and the brand has established a positive image in the media.

Results

The launch of Wärtsilä’s first manufacturing plant in Brazil in 2015 was an important milestone for its communication strategy. Following a comprehensive media relations plan focused on strengthening the company’s relationship with specialized journalists, the launch earned significant press coverage, with more than 100 articles featured both in the trade and mainstream media.