The brief was to introduce and launch a campaign for LuK RepSet® 2CT, a unique product in the automotive industry. It should demonstrate to distributors the advantage of working directly with Schaeffler Automotive Aftermarket and minimize risk for “aftersales” (warranty).
The campaign presents the innovative design of this equipment as well as the unique repair solution offered in the independent aftermarket. The idea highlights the innovation of the product and its complex technique to the trade and garage target groups. The campaign is based on the knowledge that a garage knows everything and a distributor just wants to sell and make money. Its call to action is to become a registered and authorized dealer/installer.