Across The Red Carpet

Client: Lufthansa Cargo

Type: Integrated Campaign

Lufthansa Cargo is one of the largest air freight companies in the world. The company offers its customers a comprehensive range of transportation solutions — with 11 different products to choose from. In order to communicate this to freight forwarders and logistics companies all over the world, wob developed an entirely new form of product communication and even provided the sales division with a powerful sales kit.

Approach

In order to promote these premium services in a global campaign, we produced creative depicting fragile or valuable cargo being transported on a red carpet. These images demonstrate that Lufthansa Cargo treats all freight as if it were a VIP. In order to further present the benefits of these transportation solutions in a light-hearted way, we developed a key visual — the yellow container — as a gimmick that provides all necessary information. Campaign brochures, advertisements and the yellow container giveaway combine to transmit one clear message: Lufthansa Cargo offers a perfect transportation solution for every conceivable problem and need.