Scaled up thinking

Connected by our methodology

In a world of fragmented alliances, BBN is united by stronger principles and methodologies. We collaborate daily, and a significant amount of our client work involves the active participation of more than one territory. To streamline that process, BBN committed at an early stage to creating world-class, best practice B2B marketing methodologies, processes and tools which have been adopted in all agency locations.

The result is BBN Navigator: the world’s only, truly integrated B2B marketing toolset. It allows BBN to guide marketers through all the challenges of B2B marketing from brand and contact strategy through to campaign delivery. And it helps us, internally, to deliver a tried, tested and definitive approach to local and international B2B marketing.

Strategy

Our Brand Asset Management (BAM) toolkit provides a proven, effective and highly collaborative approach to brand development and management.

Creative

Our Creative Toolbox (CT) includes different methodologies to help us find those ideas that truly inspire our target groups while continuously boosting the respective brand on all levels. The results are called Big Long Ideas.

Connection

C-Map is BBN’s proprietary process for multi-channel connection. It gives B2B brands a framework and strategy to maximise the effectiveness and profitability of campaigns.

Activation

Our International Account Management toolkit ensures consistent execution of our proven Go-To-Market strategies to better connect your internal and external audiences.

Commended for our skills

Across all of our global territories, we offer a comprehensive range of specialist skills

  • Brand Strategy
  • Brand Identity
  • Creative platform development
  • Advertising
  • Integrated marcomms
  • Content strategy & marketing
  • Direct Marketing
  • Marketing automation
  • Media and outreach planning
  • Events and exhibitions
  • Public relations
  • Social media