Predictive Marketing is the process, tools, and rules for applying predictive analytics to making marketing and sales decisions. The objective Read more
Inbound Marketing
With GDPR now been put into effect in the EU many companies have lost a considerable amount of their contacts. Read more
With digital marketing, the consumer is in charge. As marketers, we, therefore, juggle daily with tools and channels such as Read more
The Marketing Technologist: The Marketing role in a digital age In this blog, posted almost a year ago by Gerard van den Bogaart, Read more
I’ve been hearing the phrase: ‘The Modern Marketer is part scientist, part creative’ for quite some time now, but what does Read more
Year-end lists have gradually become as traditional as turkey and Christmas pudding. Some review the not-to-be-missed books, films, food, gossip Read more
The new EU Privacy Policy ( GDPR) will affect the life of many marketing organizations by spring next year. The regulation will enter Read more
Over 21,000 marketing and sales pros. From 104 countries. In Boston. With Michelle Obama. What are we talking about? INBOUND Read more
Maintaining the customer, respecting his passion and keeping him in direct connection with the sales team has many different forms Read more
In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend. Historically, when balance Read more