Stories By BBN Central

Posted by BBN Central on 12th Apr 2024

The Brave New World of B2B Influencers

Welcome to the third instalment, focusing on smart investment strategies for fearless marketers aiming to win market share in the

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Posted by BBN Central on 29th Mar 2024

Video AI Sora: A Revolution for B2B Marketing Too?

Since the introduction of Sora, OpenAI's text-to-video model, the worlds of AI and marketing have been abuzz. It's being called

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Brand Value in B2B Marketing

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Posted by BBN Central on 23rd Feb 2024

Embracing Courage: The Four Essential Shifts for B2B CMOs in 2024

Cos Mingides, one of the world's leading experts on marketing effectiveness, believes that too many B2B marketers chase short-term results

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The Courageous Marketer: A guide for the fearless

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Posted by BBN Central on 5th Apr 2024

From Insights to Action: Navigating Data-Driven Marketing

In B2B marketing, the compass that points businesses towards success is increasingly data-driven. Here at BBN, we've been keenly observing

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    Posted by BBN Central on 19th Mar 2024

    ABM Readiness – Part II – Debunking ABM Myths

    Account-Based Marketing (ABM) has rapidly gained traction in the B2B marketing world, promising personalized and efficient strategies to win over

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