Creating Differentiation to Attract More Sustainable Business

Recent research has suggested that professional service businesses that are high-growth companies are three times more likely to have a strong differentiator. Differentiators are things about an agency that make it meaningfully different from other firms. It does not have to be something that is unique to an agency (i.e. no other agency does it). It merely needs to be something that is unlike most others.

To understand what differentiators are appropriate to attract more new business, we first need to understand what our clients are looking for right now and then position ourselves accordingly. Of course, just offering what clients want isn’t necessarily going to differentiate an agency, as many competitors may be doing the same. So agency owners need to look at ways they can present the same thing slightly differently that will make them stand out. Moreover, differentiators do not need to be products or services; they can be the way a business delivers them.

We’ve collated insights from various articles, reports and personal experience and created a whitepaper that highlights what clients want from agencies these days. And further investigates the top five types of differentiators that may help agencies attract more profitable and sustainable new business; And finally we explore other surprising sources of new business that can reduce the time and effort spent on attaining it.

Click here to download the full whitepaper.

If you want to know more about how BBN can help you differentiate your agency business, please contact Annette Fernandes-Poyser.

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