Marketing Automation – time to nurture

Marketing Automation is like nurturing a vegetable garden

Taking the time to nurture a vegetable garden can be backbreaking. Smart parents will get their kids to help out. Just $10 worth of Pokemon cards, some simple instructions, and you can ensure that your vegetables grow up strong and healthy.

Marketing Automation in a nutshell

It’s about using technology (not your kids) to automate the process of nurturing customers into conversion

The Shifting Sands of B2B Purchase Patterns

B2B Buyers Today: Well Connected, More Demanding, Better Informed

The B2B marketplace today is more complicated than ever. A fundamental, internet-age shift in power has thoroughly transformed B2B buying behavior.

Prospects used to have very limited information and resources for assessing solution providers. Now, they have much more insight and options at their disposal.

Ineffective sales prospecting techniques like cold calls are getting the cold shoulder.

Most savvy B2B buyers find solutions through online search, social network sharing, subscribing to content that’s relevant to them and engaging with brands who provide customised content catered to their needs.

 

The result? The average sales cycle has increased 22% over the past five years1. You must evolve and look for new avenues to engage your prospects.

If you don’t want your marketing message to get ignored, it needs to be more targeted and personal than ever.

Download this ebook , which will give you insight on why Marketing Automation is the solution to evolving with the B2B consumer and elevating your business.

It will outline:

  • Why Marketing Automation matters
  • The key features of Marketing Automation

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